5 Reasons Doulas Should Get Credentialed to Provide Doula Services Through Medicaid
As a doula, your work changes lives. You provide physical, emotional, and informational support to birthing people and their families, ensuring they have a positive and empowering experience. But if you’re not credentialed to provide services through Medicaid, you could be leaving money—and impact—on the table.
Getting credentialed to provide doula support through Medicaid can be a game-changer for your business and the families you serve. Here are five compelling reasons to make the leap.
1. Expand Your Client Base
Credentialing allows you to serve families who rely on Medicaid for healthcare. Many of these families, especially those in underserved communities, may not have access to doula support without Medicaid coverage. By becoming credentialed, you’re opening the door to provide much-needed services to clients who might not otherwise afford them.
In addition to expanding your impact, you’re also growing your business by tapping into a larger, more consistent client base. With Medicaid’s reimbursement, you can count on steady income from your work.
2. Address Health Disparities in Your Community
The maternal mortality and morbidity rates in the U.S. are disproportionately high for Black, Indigenous, and other people of color. Credentialed doulas can help address these disparities by providing culturally competent care to Medicaid clients who are often part of these at-risk groups.
By working through Medicaid, you’re stepping up as a change-maker, ensuring that everyone—not just those who can pay out of pocket—has access to the life-saving support that doulas provide.
3. Create a Sustainable Income Stream
Let’s face it: Doula work is deeply fulfilling, but it can be financially inconsistent. Many doulas struggle with gaps between clients or clients who struggle to pay for services.
Medicaid reimbursement provides a reliable and sustainable income stream, allowing you to grow your business without worrying about inconsistent cash flow. With more states adopting Medicaid funding for doula services, now is the perfect time to secure your spot as a credentialed provider.
4. Gain Recognition and Credibility
When you’re credentialed through Medicaid, it validates your expertise as a doula. You’re recognized as a professional healthcare provider who meets established standards for education, training, and competency.
This credibility can elevate your brand, making you a sought-after doula in your community. Additionally, being credentialed opens doors to partnerships with hospitals, birth centers, and healthcare organizations that value collaborative care.
5. Be a Pioneer in a Growing Field
Medicaid coverage for doula services is still relatively new, which means credentialed doulas are trailblazers in this evolving industry. By getting credentialed, you’re positioning yourself as a leader and paving the way for others in the birthwork community.
This also allows you to advocate for better reimbursement rates, improved policies, and expanded coverage as Medicaid doula programs continue to grow. Your voice matters, and being credentialed gives you a seat at the table.
Bonus: It’s Easier Than You Think to Get Started
The process of Medicaid credentialing may seem daunting, but with the right guidance, it’s entirely doable. At Soul Sista Birth Services, we specialize in helping doulas navigate Medicaid credentialing, contracting, and billing. Whether you want to learn the process through our step-by-step courses or have us handle it for you, we’re here to make it easy.
Take the Leap and Get Credentialed Today
Credentialing to provide doula support through Medicaid is more than a business decision—it’s a way to amplify your impact, support underserved families, and build a sustainable career as a doula.
Ready to take the next step? Visit our website to learn how we can help you get credentialed and start making a difference in your community today.
